Intro

The Digital Trading Consultancy is an independent digital consultancy offering communications, PR, events, industry representation, digital advertising strategy and consulting on navigating the complex ecosystem of digital marketing solutions providers.

We offer a unique strategic approach to delivering comprehensive consulting on these areas. From detailed analysis to industry communications to a complete managed solution, we will work with businesses to achieve industry exposure, communication strategy and deliver Events and PR planning and delivery.

We work with a range of clients across all areas of mar-tech and ad-tech and have extensive experience within the digital industry as experts in brand safety, fraud prevention, digital advertising, communications and digital media strategy. Our current clients include Impact, Channel Factory, Cavai, Appetite Creative and The 614 Group.

Work

Appetite Creative

Appetite Creative Solutions is a multi-award-winning creative technology company with a passion for bringing advertising to life and delivering inspiring creativity for marketers and media owners.

With innovative creative solutions across all devices and screens, the company delivers three unique formats; Liquid Skin, Liquid Reality, and Liquid Games. The company also offers comprehensive web page builds and digital advertising formats. Learn more at www.appetitecreative.com.

Channel Factory

Channel Factory is the world leader in YouTube brand suitability and ad performance. By harnessing a proprietary platform that leverages the deepest YouTube dataset in the industry, Channel Factory has implemented advanced brand safety, optimal brand suitability, customized content targeting and maximum performance for over three hundred of the Fortune 500. Channel Factory has offices in Los Angeles, San Francisco, Chicago, New York, Detroit, London, Sweden, Hong Kong, and Sydney. To find out more visit www.channelfactory.com.

Cavai

72 trillion messages were sent via chat apps in 2018 and advertisers are now realising the potential that chatvertising offers. Cavai helps marketers deliver chatbots in their programmatic buys, delivered through video and banner ads. Cavai offers a personalised and improved user experience and delivers a unique chatbot advertising formula for marketers. To learn more about conversational advertising, visit www.cav.ai.

Impact

The Impact platform natively integrates marketing solutions to stop ad fraud, enable more confident media buying decisions, and create new performance partnerships, including within influencers and strategic partners. Learn more at www.impact.com

The 614 Group

The 614 Group is a global business services consultancy with subject-matter expertise in the digital media arena, is managed by a team with well documented proven success in driving digital businesses to sustainable business models and profitability. Its strategic and tactical team focuses on guiding organizations to better knowledge and understanding of the digital ecosystem through a model of consultancy, implementation services, and small group training.

Located in New York, London, and Berlin, the group is a practice-based offering across a range of categories such as general business and financial advisory, digital advertising compliance best practices for regulatory and self-regulatory regimes, and advisory related to navigating the complex ecosystem of digital marketing solutions providers. The founding team has decades of experience building and operating digital media businesses, advising digital organizations, and achieving significant returns for digital businesses.

About

Julia Smith, Founder

Julia Smith founded the Digital Trading Consultancy in 2012 and has worked with a wide range of clients on both short and long term contracts.

Julia specialises in PR, communications, event planning, content programming, moderating and speaking services and corporate voiceovers. Her current long term clients include working as PR and Communications Director for Impact, Channel Factory, Cavai and Appetite Creative. Julia is also Partner in global consultancy, The 614 Group and works with the team on the Brand Safety Summit Series in London and New York. The 614 Group has become an authoritative source within the digital community around issues of brand safety, fraud, viewability, ad operations, and yield management. Their team of industry leaders tackle important issues head-on in the fight to better our industry.

Previous clients that Julia has worked with include The Drum Events, Improve Digital, Tug Agency, whiteBULLET, Philip Lee Lawyers, Grapeshot, Lexteq, Inskin Media, Admonsters and IFPI.

She started her career in digital advertising at Dennis Publishing 24 years ago and has been at the heart of the changing digital media landscape ever since. Julia has held major commercial roles both agency and media side including Associated Newspapers, The Mirror Group Newspapers, Dennis Publishing, Harvest Digital, IAB, Nexus Business Media and UPC Media.

Julia was Head of IASH, the largest council within the IAB representing digital networks and sales houses. It was in this role that Julia was nominated for the Greatest Individual Contribution Award at the New Media Age Awards 2010. In 2016, Julia was voted by the industry as being in the top 5 Digital Trading Leaders 2016 at The Drum Digital Trading Awards.

Known as 'The Voice' Julia is a regular media commentator and often invited to speak at major conferences on issues surrounding brand safety and ad trading.